Hillingdon Council is continuing its work to prevent homelessness by dispelling common housing myths that can stop residents from seeking support early or understanding the housing options available to them.
Like other London authorities, the council is experiencing a rapid increase in demand for housing support, with more than 1,700 households in temporary accommodation and an average of 100 new homeless applications each week, primarily due to evictions involving private landlords or friends and family.
The council’s homelessness service frequently engages with residents who have been misled by housing myths shared by friends, family, colleagues or online.
Common myths include how and when support can be provided to prevent homelessness, how council homes are allocated, and the availability of council housing or temporary accommodation.
To help separate fact from fiction, the council has produced a short animation debunking some of the most common myths and highlighting the support available.
The campaign provides anyone with housing concerns with accurate information and encourages them to seek support early from organisations such as Hillingdon Advice Partnership, Shelter, or Crisis as well as the council, before they reach crisis point.
To address the shortage of affordable homes, the council is developing brownfield land and revitalising housing estates, including the construction of 21 new family-sized homes at Haydon Drive, Northwood Hills; 95 affordable homes and an enhanced modern library across two sites in Yiewsley; and 740 new homes as part of the transformation of Hayes Town Centre and Avondale Drive estates.
Cllr Nick Denys, Hillingdon Council’s Cabinet Member for Planning, Housing and Property said: “Housing myths can be harmful, leading to unrealistic expectations or decisions that put residents at greater risk of homelessness or the need for emergency housing.
“We’re working hard to deliver more much-needed affordable homes for established residents, with a diverse mix of housing developments already under construction. Our pledge is Hillingdon homes for Hillingdon people. However, demand for housing continues to outweigh supply, and homes are allocated to those in highest priority need. It’s important that residents take proactive steps to manage their housing situation and seek professional advice at the earliest opportunity.
"For many residents, the private rented sector can offer a realistic and sustainable alternative to council housing. Recent changes introduced through the Renters’ Rights Act have provided greater security and flexibility for tenants, making private renting a more stable and sustainable long-term housing option than many people realise.
"I'd encourage anyone with questions about housing or concerns about becoming homeless to watch the animation and seek advice as early as possible. The earlier you get support, the more options are likely to be available."
For more information and access to homelessness prevention support, visit www.hillingdon.gov.uk/housing-advice.